Methods

Pick a format

Introduction

Choosing where to show up is half the decision. The other half is the form your message takes when it gets there. This worksheet lists 75 methods. A method is a format for your message: a checklist, a case study, a contest, a voice note. Use the list to spark ideas about how to package what you want to say.

Overview

Time
30 to 45 minutes
People
1 to 4
Author
Authority Institute
Copyright
© 2026 Authority Institute c/o Authority Advisory Sdn Bhd

How to use it

This is a divergent thinking tool. Its job is to open up options, not to hand you one right answer. Read the list expecting many formats to feel irrelevant at first. That is normal. Some formats only look useful on the second pass, so keep going.

As you read each method, do not ask “can I use this?” That question shuts ideas down. Ask “how can I use this?” instead. That question pushes you to imagine your message inside the format, and that is where new campaigns start.

Step-by-step guide

  1. 1

    Start from your message

    Know what you want to say and who needs to hear it before you open the list. A format is a container. It only works when it fits what you put inside.

  2. 2

    Sweep the full list

    Read all 75 items in one sitting. Mark every format that could carry your message. Do not judge yet. Just mark.

  3. 3

    Match the format to the job

    Different formats do different jobs. A checklist teaches. A contest activates. A case study convinces. Keep the formats that do the job your message needs done.

  4. 4

    Check your capacity

    A format you can produce every week beats a better format you can only produce once. Be honest about your time, your skills, and your budget.

  5. 5

    Commit to a core few

    Choose two or three formats and repeat them until people know you for them. Showing up the same way every week builds recognition. Constant novelty does not.

The 75 Methods

Showing 75 of 75

  1. 1Anniversaries (Relationship, Work)
  2. 2Articles
  3. 3Assessments (Profiling Tools)
  4. 4Audios (Podcasts, Voice messages)
  5. 5Audits
  6. 6Awards & Recognitions
  7. 7Birthday Greetings
  8. 8Books
  9. 9Bundles
  10. 10Case Studies
  11. 11Certifications
  12. 12Challenges
  13. 13Chat Bots
  14. 14Cheat Sheets
  15. 15Checklists
  16. 16Competitions
  17. 17Congratulatives (Promotions, Babies, Education)
  18. 18Contests
  19. 19Courses
  20. 20Examples
  21. 21Experientials
  22. 22Filters (Instagram, TikTok)
  23. 23Focus Groups
  24. 24Freebie
  25. 25Gamification
  26. 26Gifts
  27. 27Goodie Bags
  28. 28Hashtags
  29. 29Industry Reports
  30. 30Infographics
  31. 31Infomercials
  32. 32Instructions (Recipes, How-To Guides)
  33. 33Interactives (Polls, QR)
  34. 34Interviews
  35. 35Leaflet/Brochures/Pamphlets
  36. 36Letters
  37. 37Lucky Draw (Raffles)
  38. 38Masterclasses & Workshops
  39. 39Meme (GIFs, Stickers)
  40. 40Offline Profile (Directory listings)
  41. 41Online Profile (Membership & Association sites)
  42. 42Outbound
  43. 43Packaging (Stickers, Wrappers)
  44. 44Paid Advertising
  45. 45Product Placements
  46. 46Recordings (Audio, Video)
  47. 47Referral
  48. 48Ringtone
  49. 49Sample (Chapters, Mini Packs)
  50. 50Scent
  51. 51Scheduled Content
  52. 52Scripts
  53. 53Seasonal/Festive
  54. 54Seminars
  55. 55Slides (Powerpoint, PDFs)
  56. 56Social Media Profile
  57. 57Songs (Jingle)
  58. 58Sponsorship (Gift, Event)
  59. 59Subscription Boxes
  60. 60Summaries
  61. 61Surveys
  62. 62Swipe Files
  63. 63Templates (Invoice, Designs)
  64. 64Text Posts
  65. 65Tools (Calculator, Weather Report)
  66. 66Triggered Content (Remarketing)
  67. 67User-Generated Content (Reviews)
  68. 68Videos
  69. 69Viral Content
  70. 70Vouchers
  71. 71VR/AR
  72. 72Wearables (Shirts, Jackets, Lanyard, Wristband)
  73. 73Webinars
  74. 74White Papers
  75. 75Workbooks & Worksheets